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Process

One process. Every campaign.

We run every client campaign through the same four-phase system. It is documented, repeatable and transparent. You always know what phase you are in and what is coming next.

01
Phase 1

Research & Audit

Before recommending anything, we crawl your site, review your current rankings and map your competitive landscape. The audit tells us exactly where you stand, what opportunities are closest and what will produce results fastest.

Key questions we answer in this phase
What analytics and tracking do you currently have?
Who are your three biggest organic competitors?
What are your most valuable pages by conversion, not just traffic?
What has been tried before and what were the outcomes?
Research & Audit
02
Phase 2

Strategy Build

Based on the audit, we build a documented 90-day roadmap. Every action is prioritised by expected impact. You see the full plan before we execute a single item, so there are no surprises about what is happening or why.

Key questions we answer in this phase
Which keywords will move revenue if ranked?
Which technical issues have the highest priority impact?
Which content gaps are the closest to closing?
What does the 30-60-90 day roadmap look like?
Strategy Build
03
Phase 3

Execution

We implement. Technical fixes, content production, outreach, analytics setup. Every task is logged and attributed so you can always see what we did, when we did it and what it changed in your search performance.

Key questions we answer in this phase
What changed this week and why?
Did rankings move as expected?
Are there new technical issues that appeared?
What is the next piece of content being published?
Execution
04
Phase 4

Measure & Scale

Reporting is delivered on a fixed schedule in plain language, not a wall of vanity metrics. We track what matters to your business, identify what is working, drop what is not and scale the things that move your rankings and leads.

Key questions we answer in this phase
What doubled in 90 days?
Which content is ranking and generating leads?
Where are the next biggest growth opportunities?
What should we scale up?
Measure & Scale
After onboarding

Campaign starts within 3 business days.

After payment, you receive an onboarding email with access requests and a project document link. Campaign work begins before the end of the first week.

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